AVANGARDISM
SEO and GEO glossary

Canonical URLCanonical tag

Definition

The canonical URL is the version of a page Google keeps when several addresses show the same or very similar content. A site signals it with a link rel="canonical" tag, a redirect or the sitemap. For Google, it is a strong signal, not an order: it may pick another version.

Understanding it

Duplicates appear without anyone creating them: tracking parameters, URLs with and without a trailing slash, shop filters, printable pages. Without guidance, Google picks the version to show on its own and splits signals across copies.

Google lists the methods by strength: redirects, then the canonical tag, then inclusion in the sitemap. They work best together, and must say the same thing.

A canonical tag does not remove a page from the index or block crawling: it says which version to put forward.

A concrete example

Illustrative example: a shop and its filters

An online shop generates one address per filter combination: colour, size, price sort. Google finds hundreds of them, almost identical to the category page.

Each variant now points to the category with a canonical tag, and the sitemap only lists categories. Signals gather on one page instead of being spread thin.

The common mistake

Pointing every page to the homepage

A canonical tag copied into the template that sends every page to the homepage asks Google to ignore the rest of the site. Each page should point to itself, unless it really is a duplicate of another.

Frequently asked questions

Canonical URL: your questions

  • No. Google treats it as a strong signal, not a directive. If other hints contradict it (internal links, redirects, sitemap), it may keep another version. That is why all methods should be aligned.