AVANGARDISM
Online store design and redesign

Ecommerce web agency

We build ecommerce websites that make people want to explore your products and make buying easy. AVANGARDISM, your ecommerce agency, supports you from design to launch, with a store built for your customers and for the teams who run it day to day.

Web page mockups on a workstation screen

They trust us

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The AVANGARDISM team in discussion on the office rooftop

Building a store around your business

Ecommerce website design: a project built with you

Your store needs to show what makes your products worth a look and let people order with confidence. Before we design any pages, we get to know your brand, your catalog and the way you sell. We also talk with the people who handle orders to understand what the new website needs to simplify, for your customers and for your team alike.

The project can support a brand launch, a manufacturer selling direct or a retailer’s next stage of growth. Based on your needs, we define the pages, features and connections required. You receive a proposal that explains the choices made, the content to prepare and the approval steps. Scope and running costs are spelled out before development begins.

Our ecommerce agency works with Shopify, PrestaShop and WooCommerce, and also builds custom ecommerce websites. We advise you on the right solution for your catalog, your sales rules and your organization. You understand the customization options, the connections to your tools and the running costs before you choose.

Make people want to explore, help them choose

Ecommerce web design: a shopping experience true to your brand

We create a design that showcases your products while staying true to your identity. Our team includes Awwwards-winning designers; their work covers the visual world as much as ease of use. You review the proposals on pages representative of your catalog, with your images and your content, then we refine them with you.

The product page supports the buying decision. We organize photos, specifications, variants and useful advice so visitors understand what they are ordering. Availability, shipping and return information is placed where it informs their choice. The design makes room for these explanations without making browsing a chore.

On mobile, we pay close attention to navigation and the checkout flow, from picking a size to paying. Filters and on-site search help people find the right product; forms stay easy to fill in. We also work on page and image load speed. The shopping experience has to stay smooth at every step, including when an item is out of stock or a payment is declined.

Shared decisions at every step

Your project with our ecommerce agency, step by step

  1. 1

    Understand and prepare

    We study your catalog, your sales rules and the tools that manage inventory, orders and customer relationships. This scoping lets us recommend Shopify, PrestaShop, WooCommerce or a custom build based on your needs. You approve the scope, the data migration, the timeline and the split of work with your technical vendors.

  2. 2

    Design the pages and flows

    We organize the categories and design mockups of the key pages in Figma: product listing, product page, cart and checkout. The prototypes let us review variant selection, shipping information and the path to purchase. Your feedback refines the copy and the web design, with special attention to browsing and ordering on mobile.

  3. 3

    Build and test orders

    We build the store and the planned connections, then run test orders with your team. The tests cover accepted and declined payments, shipping costs, inventory updates and notifications. Cases specific to your business, such as business accounts or international sales, are checked when they are part of the project.

  4. 4

    Launch and support your team

    We prepare the catalog migration, redirects and go-live checks. Your team takes over products, promotions and orders according to the features selected. After launch, we check data exchanges with your tools and purchase tracking; maintenance and future improvements are defined with you.

Ecommerce development on Shopify, PrestaShop, WooCommerce or custom

We build and evolve your store on Shopify, PrestaShop or WooCommerce, adapting the design and features to your business. We also handle custom ecommerce development when your project calls for specific flows, sales rules or connections. Together we decide what relies on the platform, what needs an extension and what we build for your needs.

Catalog, categories and product pages

We organize your catalog structure: categories, subcategories and product pages. Variants, such as size or color, and filters are adapted to your product lines. Before the import, we check the available information and flag missing data. Your team can then enrich the catalog and add new products while keeping a consistent presentation.

Cart, payment and shipping

We integrate the payment solutions and shipping methods chosen for your store. The checkout flow clearly shows the fees, delivery times and information needed to buy. We set up the exchanges with the providers involved, then test the flow through to order confirmation, along with the cancellations and refunds planned in the project.

Connecting inventory, CRM and ERP

We look at the exchanges with your business management software (ERP), your customer relationship tool (CRM) or your product information database (PIM). We define where data is updated and how prices, inventory and orders flow between tools. These connections aim to reduce re-entry and errors. We also test the transfers so your team can spot issues and fix them.

B2B ecommerce and in-store sales

For selling to businesses, we design customer accounts, negotiated pricing and quote requests based on your sales rules. If you have physical stores, click and collect lets customers order online and pick up in store. We connect these flows to your inventory and order management, within the capabilities of your tools.

Preparing the switch and the life of your store

Ecommerce website redesign and migration

A redesign can improve how your products are presented, simplify management or let you switch platforms. We start by reviewing the current store: useful pages, product data, orders, customer accounts and connections. The migration plan specifies what will be kept and how to check it, taking into account what each solution can actually export and reimport.

During an ecommerce migration, we prepare the catalog transfer and the mapping between old and new URLs. Redirects and content that matter for your SEO on Google are checked before launch. We then test the purchase flows and data exchanges. The launch takes your campaigns and sales seasons into account, with checks planned after the switchover.

After launch, our ecommerce agency helps your team get up to speed and can provide the maintenance set out in the contract: updates, fixes and checks of the ordering features. We then look at useful improvements, such as adding a product line or improving the cart. You keep a single point of contact to evolve your store, with priorities discussed based on feedback from your customers and your team.

Preparing product discovery from the design stage

SEO for your ecommerce website on Google

Our SEO consultants work with the designers and developers from the moment the catalog is organized. Your future customers’ searches guide the categories, titles and links between pages. We also plan how filters and variants are handled to make products easy to find without multiplying useless pages.

For a redesign, we identify the pages that already contribute to your visibility on Google and plan their migration. After launch, ongoing SEO support can continue the work on categories, product pages and buying guide content. Website build and SEO follow-up services are listed separately in the quote, with a GEO component if you also want to work on your presence in AI answers.

Preparing your project and its next steps

Your questions about building an ecommerce website

  • We define the project with you, then handle the services selected: catalog organization, design, copywriting, development, integrations, testing and launch support. You bring your product knowledge and approve the commercial information. The quote specifies the deliverables, your vendors’ involvement and the follow-up after launch.

An AVANGARDISM mug held out to welcome a conversation

Let’s talk about your ecommerce website

Launching a store or looking to evolve the one you have? Tell us about your products, your organization and the problems you want to solve. Together we will define the design, features and support that fit your project.