We needed strategic and operational support to redesign our GL events Paris digital ecosystem: clarify our positioning, structure a multisite website, work on user journeys, content and UX/UI, and build in SEO and business goals.
The aim was to set a solid, readable and scalable framework, in coordination with our communications and IT teams.
The collaboration was demanding, constructive and efficient; the team was attentive, committed, reliable, with a real ability to deliver.
The start required some adjustment time, particularly in a three-way organization of agency / communications / IT: some feedback was at times received a little defensively at first, but the team always managed to turn discussions into concrete solutions, often very accomplished (beyond our expectations).
The engagement gave us structure, method, expertise and efficiency.
So far, the agency has truly acted as a consulting partner: it helped us structure our priorities, clarify our content, challenge our choices and move toward a more professional, consistent and actionable vision.