What budget should I plan for a link building campaign?

It depends on the analysis work, the outreach, the content to prepare and the pace chosen. The quote separates the initial analysis, partner outreach, writing and any publication fees. We choose with you the pages to support and the pace of work. A campaign on one priority offer requires less coordination than support covering several markets.

How many backlinks does it take to improve rankings?

There is no universal number. The competition, the target pages and the relevance of the links matter more than a quota. We build the plan from these factors and track changes over time, without promising a fixed position or timeline on Google.

Can we work on link building without redesigning our website?

Yes, if the pages concerned are accessible and answer your customers' searches. We flag any technical or editorial issues that would limit the work. A link diagnosis can therefore lead to a few targeted fixes before outreach.

Should we disavow links flagged as toxic by a tool?

Not automatically. A toxicity score does not prove that a link is harming your website. Google reserves disavowal for situations involving many artificial links and a manual action, or a risk of a manual action. We examine the available evidence before recommending this step.

Can we buy links to gain rankings on Google?

Buying links intended to manipulate rankings violates Google's rules. A sponsored publication can help your brand awareness, but its link must be qualified, in particular with the sponsored attribute. We distinguish editorial visibility from the expected effects on organic search.

How does the follow-up with our team work?

At the start, we choose the priority pages, the topics and the people who approve the content. You then get tracking of the outreach and the publications obtained, with the planned costs and any blockers. The decision to publish remains with the media outlet or partner approached; the pace of work and our agency's deliverables are specified in the proposal.

Link strategy and brand authority

A link building agency to strengthen your visibility on Google

We build your link building strategy around the pages and offers you want to grow. Backlink analysis, outreach to editorial partners and link tracking: our agency helps you strengthen your website's authority and support your SEO on Google. Start with a free pre-audit of your website.

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They trust us with their SEO strategy

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A link building strategy suited to your market

Your pages present your services well, but your competitors remain more visible on Google. We examine the links pointing to your website, those of your competitors and the quality of the pages to promote. This analysis lets us check where link building fits among your SEO priorities, before defining the actions to take.

Backlinks are links published on other websites that point to your pages. We look for opportunities to showcase your expertise with publications and partners relevant to your business. The choice of pages to support takes into account their content, your offer and the inquiries you want to receive.

Analyze my link profile

Case study

See how we built link building into the SEO strategy of Sonacom, an audio and video production studio.

Read the case study

Link building · Our approach

How we select your backlink opportunities

For each publication, we study its topic, its content, its existing links and the visibility data available. A tool score is not enough to choose a partner. We match its readership with the proposed topic and your landing page, then present the opportunities to you with their editorial value and any associated fees.

Outreach relies on topics your company can genuinely shed light on: business expertise, useful resources or data you are able to share. We prepare the content and links within that editorial context. Sponsored publications are labeled as such and their links qualified to comply with Google's rules.

Tracking covers the publication URL, the linked page, the anchor text, its attribute and its publication date. We check that the link is live and look at measurable visits. Lost or modified links are flagged. The review compares these observations with the other SEO actions, without automatically attributing a ranking change to a single backlink.

If the pages to promote need more depth, our SEO content writing service prepares their content before partner outreach.

Talk to a link building expert

Our support

What our link building service includes

Backlink analysis: referring domains, linked pages, anchors and comparison with competitors on your priority searches.
Choice of pages to support: content ready to be promoted and useful improvements before outreach.
Partner outreach: publications proposed with their topic, their readership and the page on your website they could usefully cite.
Editorial preparation: content, link wording and approval of anything that commits your brand.
Publication tracking: URL, landing page, link type and check that the link is live.
Action review: changes in links and visibility on Google, next opportunities and adjustments.

Let's talk about your project

Any questions?

Your questions about link building

It depends on the analysis work, the outreach, the content to prepare and the pace chosen. The quote separates the initial analysis, partner outreach, writing and any publication fees. We choose with you the pages to support and the pace of work. A campaign on one priority offer requires less coordination than support covering several markets.

Talk to a link building expert