Real estate SEO agency
Attract owners who want to sell, get their property valued or hand over its management to you. AVANGARDISM, your real estate SEO agency, helps real estate agencies, networks and property managers improve their visibility on Google and in AI answers.
They trust us
Your next owner leads
Real estate SEO: attracting sellers
“Get my house valued in Bordeaux”, “agency to sell in Lyon 6”: these searches express a real estate project. We pick the ones that match your services and improve the pages that need to convince owners to contact you.
Priorities depend on your business: valuations for sales, owner leads for property management, inquiries about new developments for property developers. Keywords are chosen based on the clients you want to attract.
Our real estate SEO agency helps you grow the requests you receive directly on your website. Owners discover how you support them and can contact you without going through a property portal first.
The towns and neighborhoods you know
Local SEO for your real estate agency
Your knowledge of the local market is an asset for your local SEO. We study searches by town, neighborhood and service, then the websites already ranking for them, to choose which areas to work on first.
A local page must give reasons to choose your agency: a team on the ground, the services offered and examples of properties sold or managed. If you publish market information, its sources and dates help owners put it in context.
For eligible locations, we also work on your Google Business Profile, visible on Google and Google Maps: contact details, services, reviews and a way to get in touch. Visitors find the same information on the profile and on your website.
From analysis to results
Your real estate SEO strategy
1Set the priorities
We choose the activities and areas to grow with your agency managers. Goals separate valuations, sales listings and property management. We review the leads you already receive to understand which owners you want to attract, then define the requests to track without mixing them up with property searches from buyers or tenants.
2Analyze the website
The audit reviews agency, service and listing pages, as well as local searches on Google. We spot duplicates caused by feeds and location pages that are too similar. The roadmap defines the role of each page, the technical fixes and the local content to enrich with information from your teams on the ground.
3Improve the pages
We work on valuation, sales or property management pages according to the priorities set. Your teams approve the services, the areas covered and the local information. We organize the release and check the updated pages, their links and their forms, taking into account listings that appear and disappear as transactions close.
4Track the leads
We match visibility on Google with the leads received and their geographic origin. A valuation request, an appointment and a signed listing agreement are tracked separately when your tools allow it. Feedback from your teams is used to adjust the pages and choose the services or areas to keep working on.
Our SEO services for real estate
Sales follow-up
Measuring the leads from real estate SEO
We separate valuation requests, property management leads and viewing requests. Your feedback on their quality lets us focus the work on the pages that bring in the clients you are looking for.
If your sales tracking tool can identify where leads come from, we follow their progress toward an appointment or a listing. The report specifies what can be attributed to SEO.
At each review, our real estate SEO agency presents the actions completed, the pages that are improving and the improvements to plan. The next actions take these results and your goals into account.
New search habits
Real estate GEO: your visibility in AI tools
GEO is about your visibility in AI assistant answers. We look at which agencies they mention for questions about your services and your towns, then identify the information about your business that needs improving.
Monitor your presence
We look at questions from owners seeking a valuation, help with a sale or property management in their town. We check which agency and which location are mentioned, along with the services attributed and the sources cited. Questions, tools and dates are kept so the readings can be compared.
Clarify your expertise
We specify the services and areas covered by each agency, with consistent contact details and team information. Local content relies on your verifiable knowledge of the area. Market information is dated and reviewed by your teams, so general information is never confused with a personalized property valuation.
Track changes
We track mentions of your agency, the sources cited and identifiable visits. These observations are kept separate from SEO results. AI answers vary: no citation is guaranteed.
Before you trust us with your SEO
Your questions about real estate SEO
Yes, by making you visible to owners looking for a valuation or an agency to sell. The website then needs to earn their trust and make it easy to get in touch. We track the requests generated, then their sales progress when your tools allow it.
Let’s talk about your real estate agency’s SEO
Which towns do you want to grow in? Are you looking for more sellers, landlords or buyers? Show us your website so we can discuss the priorities for your SEO.