Key 1
The click is no longer the only outcome of a search
An assistant can present your company without sending a visit to your website. Conversely, a linked citation can let the reader verify your offer. We distinguish these situations to choose the indicators that fit your goal: brand presence, cited pages or identifiable inquiries.
For a B2B offer, for example, we can track provider comparison questions and the pages visited after an identifiable link. These observations complement your sales feedback; they cannot reconstruct every journey that led to an inquiry.

















