Which brands is your web support designed for?

We build the project around your business and the way you sell: presenting a luxury house, showcasing collections, e-commerce or appointment booking. Fashion, jewelry, beauty and home decor may call for different content and features. Our first conversations are used to pin down the ones that are useful to your brand.

Can you work with our art direction?

Yes. We work with your art direction to understand your brand's codes and translate them into the website. Our designers propose compositions, typography, animations and interactions on that basis. You approve the choices on representative pages and journeys before they are developed. If you don't have a dedicated art direction, we help you define this visual expression.

Who prepares the copy, photos and videos?

We review your content before designing the pages. Our team can write the copy based on your documents and interviews. Images and videos come from the resources you are able to use; any additional production needs are identified and quoted separately if they are part of the project.

Do we have to sell directly online?

It depends on your offer and the service your customers expect. Some creations can be ordered online, while others require advice, a fitting or a quote. We define the right journey for each type of offer, with a simple handoff to your team when a conversation is needed.

How do you choose between a brochure website and an e-commerce website for a luxury brand?

A brochure website is the right fit when discovering the collections should lead to an advisor, an appointment or a boutique. E-commerce lets customers order creations whose prices, availability and shipping can be managed online. Both journeys can coexist: we work out with you which products are sold directly and which require a conversation.

Can you connect the website to our tools?

We look at the options for connecting to your catalog, inventory, customer relationship or booking tools. The information to exchange, the available access and the involvement of your vendors are defined before development. The quote reflects the integrations actually chosen.

How do you preserve SEO on Google during a redesign?

We identify the pages and content to keep, then prepare redirects when URLs change. The work also covers internal links and the different language versions. Post-launch checks help spot errors and changes in visibility that need to be addressed.

What budget and timeline should a luxury house plan for a website?

They depend on the visual design, content, catalog, languages and integrations required. We put together the quote and timeline based on these elements, including the planned approvals and recurring costs. A collection or campaign deadline is taken into account from the very first conversations.

Website design and redesign

Luxury web agency

Our luxury web agency builds custom websites that extend the world of your brand and showcase your collections. Our team includes Awwwards-winning designers and supports you from art direction to development. Together, we design an immersive experience, true to your codes, where every detail adds to the pleasure of discovering your creations.

Let's talk about your project Discover our approach

Web page mockups on a workstation screen

They trust us

The AVANGARDISM team talking on the office rooftop

Bringing your brand's codes to the screen

Website design and redesign for luxury brands

Your brand has a signature: a way of showing materials, composing an image or talking about its creations. Designing your website starts with understanding these codes. We talk with your teams about your history, your collections and your art direction to create an online presence that reflects you down to the details.

Our team includes Awwwards-winning designers. We put this creative standard at the service of your identity: typography choices, page composition, the place of images and the pace of discovery. The web design is built around your brand, in dialogue with your art direction or with the people who carry your brand.

Our luxury web agency presents its proposals on key pages, using your photographs, films and copy. Together we refine the visual stance and navigation before development. This process lets you approve a consistent creative direction for the whole website, from presenting collections to purchasing or booking an appointment.

Tell us about your project

The glass roof of La Samaritaine seen from inside the building

Case study · La Samaritaine

Website design for luxury

Read our La Samaritaine case study

A custom website that extends the department store experience and respects its identity.

Drawing your visitors into your world

Luxury web design: a custom immersive experience

Immersion is built into the way people discover your brand. An image that reveals the grain of a material, a film that tells the story of a gesture, a transition that accompanies the arrival of a collection: we design these moments with you to give your creations their full presence on screen. The pace of the pages follows the story and sensibility of your brand.

This work carries through to the interactions. We design menus and galleries with the same care as the pages themselves, down to how buttons and menus respond on click or hover. Animations are suggested where they enrich discovery, then fine-tuned with the developers. The experience stays smooth and pleasant on desktop and mobile alike, with attention to image loading and browsing comfort.

A visitor who is won over must also be able to continue their discovery easily. We make the details of a piece easy to view and organize the rest of the journey around your offer: purchase, personal advice or an in-store appointment. Design standards carry through every stage of the customer relationship, down to forms and checkout pages.

Let's talk about your website design

From creative intent to launch

How we support your brand's website

1
Understanding your brand
We talk with your teams about your brand's history, its collections and the experiences to offer. Your campaigns and brand guidelines feed a shared creative brief, which sets out the codes to respect, the markets and the journeys to design. We schedule art direction and content approvals on a timeline that fits your launches.
2
Defining the art direction
Our designers propose an art direction, then mockups and prototypes in Figma. You can comment on compositions, typography and animation intentions in context. We refine the pace at which collections are discovered on desktop and mobile, so you can approve an experience true to your brand before development begins.
3
Building and checking
Designers and developers work together to turn the mockups into pages and interactions. Acceptance testing checks visual precision as much as user journeys: discovering a collection, booking an appointment or purchasing, depending on the project. With your teams, we also check media weight, screen sizes and the planned language versions.
4
Supporting the launch
We prepare content migration, redirects and pre-launch checks. Your team learns to publish a collection while respecting the approved compositions. After launch, we organize maintenance and updates with you, taking into account upcoming campaigns, translations and your brand's calendar.

Let's talk about your project

Brand websites, e-commerce and services for luxury

Features are chosen according to your offer and your sales channels. We help you connect brand presentation, online services and the role of your in-store teams.

Brand and collection website

We create a staging unique to your brand, where campaigns, collections and craftsmanship echo one another. The design reveals your creations and what makes them unique, with pages suited to the images, films and stories you want to share.

Custom website design

Luxury e-commerce website design

We design product pages, the cart and checkout steps around your catalog. The design ensures continuity between discovering a collection, presenting a piece and placing an order. Sizes, materials, variants and related services are organized to help customers choose. Payment and shipping information are built into the purchase journey, with connections to your inventory and management tools defined according to what they support.

E-commerce website development

Boutiques and appointments

A visitor may want to see a piece or get advice before choosing. We organize access to your boutiques and appointment requests, with contact details, available services and useful information. A connection to your booking tool can be explored.

Let's talk about your services

Multilingual and international website

When you address several markets, we prepare the language structure and the organization of content. Translations and the services presented are defined for each market with your contacts, taking into account sales, shipping and contact options.

Let's talk about your markets

Adapting your online presence to your brand

Redesigning and evolving your luxury website

A redesign may respond to a new identity, a changing catalog or a purchase journey that has become hard to use. We review the existing website with your teams to identify what to keep and what to rethink. The new pages are designed from your content, your business needs and observed usage.

The website must also stay easy to keep alive. We prepare the templates and fields needed to publish a collection, replace a photograph or announce an in-store event. Onboarding uses your own content to let your team handle routine updates in the planned admin interface.

If a launch or campaign calls for a special format, our luxury web agency looks at how to integrate it into the existing site. Technical follow-up and support are defined with you to prepare the website's next updates, with a clear split between your team, the agency and your other providers.

Preparing people to discover your brand

SEO built into your brand's website

SEO on Google comes into play from the design stage. We study searches related to your creations and services to advise on how to organize the pages. Titles, copy and links between collections are planned alongside the design, so information stays accessible to visitors and search engines alike.

During a redesign, we review existing pages and prepare the necessary redirects. After launch, our SEO support can continue to grow the visibility of your collections, boutiques or priority markets. Design and SEO work are defined together, with objectives specific to each service.

Discover our luxury SEO offer

Preparing your project

Your questions about building a luxury website

We build the project around your business and the way you sell: presenting a luxury house, showcasing collections, e-commerce or appointment booking. Fashion, jewelry, beauty and home decor may call for different content and features. Our first conversations are used to pin down the ones that are useful to your brand.

An AVANGARDISM mug held out to welcome a conversation

Let's talk about your brand's website

Want a website that lives up to your brand? Share your world, your ambitions and your first inspirations with us. We'll discuss the art direction, the experience to create and the support needed to bring your project to life.