How much can SEO bring to your business?

The calculator starts from the monthly search volume on your target keywords. It applies an average click-through rate (CTR) for your current Google position, then for your target position: the difference gives the organic traffic gain. This gain in clicks is multiplied by your conversion rate, then by the average value of a customer, to estimate the additional revenue. We show a conservative range, equal to 50-85% of this theoretical potential: in reality you never rank first on 100% of queries, and Google's AI Overviews take away some of the clicks.

We rely on Backlinko's reference study of 4 million Google results: the first position gets on average 27.6% of clicks, the second 18.7%, the third 10.2%, and beyond the first page the rate falls below 2%. These are averages across all industries: they give an order of magnitude, not a guarantee. Note: since the arrival of AI Overviews, these click-through rates have been falling, one more reason to also work on your visibility in AI (GEO). A personalized audit refines the projection with your real data.

SEO is a medium-term investment. The first visibility gains usually appear between 3 and 6 months, and most of the potential materializes over 6 to 12 months depending on competition in the industry and the site's starting point. That is why the calculator projects additional revenue over 12 months.

Search volume can be obtained with a tool such as Google Keyword Planner, Semrush or Ahrefs by adding up your main target keywords. Your current average position is available in Google Search Console (Performance report, Average position column). If you don't have this data, start from an estimate: we will make it reliable together during an audit.