Website design / redesign
A website built to be found, understood and used: structure, content and performance worked on together, not added as an afterthought.
Web agency in Lyon
Web agency in Lyon
Website design, ecommerce and digital acquisition
A website your future customers in Lyon can find, understand from the first visit, and that turns visits into inquiries. Design, content, development and SEO, depending on what your project needs.
Google Partner agency
They trust us
“
The mumnet.fr website quickly climbed on the search terms set in the objectives, and our inbound leads doubled in just 3 months.
Emilie Bertrand, Marketing Manager, M&M Militzer & Münch · Transport and logistics
Your need
Which project do you want to move forward?
Diagnostic
A high-performing website, from page load to first contact
A website can get visits without generating inquiries, or offer a relevant service yet remain hard to find or to use. We review the stages that drive its effectiveness:
01
Visibility
Do your pages answer what your future customers search for?
02
Understanding
Are your offer and trust signals easy to find?
03
Usability
Does the site load fast and work well on mobile?
04
Taking action
Do the form or the checkout create friction?
05
Tracking
Do you know which pages generate useful inquiries?
This analysis helps choose which improvements to make, before investing in new content or multiplying pages.
Our difference
What changes with AVANGARDISM
What you often find
- An account manager who changes along the way
- Standardized reporting, the same for every client
- Part of the work handed to external subcontractors
- No commitment on the results achieved
- AI visibility promised, never measured
At AVANGARDISM
- The same point of contact from the first conversation to delivery
- Objectives set down in writing before kickoff
- Design, development, content and SEO under one roof
- A commitment to results, not just to resources
- AI citations recorded, dated and shown as they are
Visibility in Lyon: Google, Maps and AI
Be found where your customers search, including in generated answers
Channel 1
Google, organic results
On “web agency Lyon” as on the queries for your business, the page must answer the question, not just contain the keyword. In July 2025, across 1.9 million citations, Ahrefs found that 76.1% of pages cited in AI Overviews were already in the top 10: SEO remains the foundation.
Channel 2
Local pack and Google Maps
Google Business Profile, a consistent name, address and phone number everywhere they appear, real reviews. This is where the city name really matters, and what someone looking for a provider nearby will check.
Channel 3
AI answer engines
AI Overviews and AI Mode have been available in France since July 22, 2026, and Arcom measured in March 2026 that 57.1% of French people aged 15 and over use an AI service. A share of “which agency for…” questions now ends without a click: you need to be the cited source.
How we go about it
- 01
Make it readable
Pages served as complete HTML, a Markdown version of every page, an llms.txt file: nothing that matters is hidden behind JavaScript.
- 02
Structure the entity
A single data graph: business, address, opening hours, service catalog, frequently asked questions, all linked to the same AVANGARDISM entity.
- 03
Measure citations
Real prompts tested on ChatGPT, Perplexity and AI Mode, recorded with their date. What is cited, what is not, and what we change.
The Lyon market
A web agency for your business in Lyon
France’s second economic hub, Lyon combines large groups, industry, healthcare, a dense network of SMEs and very active city-center retail from the Presqu'île to Part-Dieu. On the queries for your business, competition in Lyon is real and often well equipped: a page that exists is not enough, you need a page that answers better.
We match the site to the reach of your business: service areas for a services company in the metropolitan area, catalog and delivery for a retailer, industry content for a B2B offer, multilingual journeys for a business that reaches beyond the region.
Your point of contact stays the same from the first conversation to launch, and is easy to reach: progress meetings by video call, deliverables and follow-up online, and we come to Lyon when the project calls for it (2 hours by high-speed train from Paris). The companies we support outside Île-de-France are not followed any differently from the others.
Neighborhoods we serve
- Presqu'île
- Part-Dieu
- Confluence
- Vieux Lyon
- Croix-Rousse
- Gerland
- Brotteaux
And around Lyon
- Villeurbanne
- Vénissieux
- Saint-Priest
- Bron
- Caluire-et-Cuire
- Écully
A case study
Optimisation du taux de conversion d'une marque de montres haut de gamme
See the case study
Alexandre
Co-founder & Technical Director
Contact on LinkedIn
Milan
Co-founder & Project Manager
Contact on LinkedIn
Gautier
Full Stack Developer
Saleh
UX/UI Designer
Louane
UX/UI Designer
Van Dan
Full Stack Developer
Thomas
AI Project Lead
Anaïs
Senior UX/UI
Laura
SEO / GEO Editorial Lead
Vincent
SEO Manager
Method
How does the engagement work?
01
Understand your request
We discuss your business, your objectives, your current website and your constraints. You can come with a set of specifications or a need still to be defined.
02
Define the project
We propose a scope of work, deliverables, a timeline and a budget, with the technical choices explained according to how you will use them.
03
Design and build
Content, mockups and features are developed within the agreed scope, with approval checkpoints throughout the project.
04
Launch and keep going
We check that the site works and prepare your team to take it over. Maintenance and new features can follow as ongoing support.
Any questions?
Your questions about our web agency in Lyon
Our team works together in our Paris offices (17th arrondissement), and that is where we support our clients in Lyon and across the metropolitan area. In practice: a first meeting by video call, regular progress meetings, deliverables and follow-up online, and we travel on site when the project calls for it.
Next step
Let's talk about your web project
Tell us about your business in Lyon, your current website and what you want to improve. A first conversation by video call will help clarify your needs.
Discuss my project